This short article will guide you along the way as you create your query for user research
When conducting user research and testing, there are some requirements that we have to follow, and some parameters that can help us to target our users better.
Here are the fields that must be included in the query before reaching out.
GEO - Country code
Account Manager - true / false (We are not allowed to contact managed users without the permission of their account manager)
UUID’s
MSID's
1000 Users
Optional parameters to better target your users:
Premium user - true / false
Is Partner - true / false
GPV in the last X days
Traffic in the last X days
Feature requests
Support tickets
Recently upgraded
Published site - True / False
Number of sites
URL
Builder - ADI / Editor / Editor X
Saved at least XX times in the last XX weeks,
Entered Wix in the last XX days.
Opened the dashboard at least one time in the last XX months
Dashboard language
Current owner and First owner
Here are examples from real queries:
Templates team
The team is looking to interview new users on their template selection, to understand users' needs, gaps, and logic of user actions. They need:
New users - Opened their Wix account in the last 60 days
From the US/UK
They can be Premium users & non-premium users
Engaged users (Saved the site at least 5 times + entered Wix in the last 14 days)
CRM Invoice team
The team is looking to test the new invoice prototype with premium users. They need 3 types of premium users from the US/UK:
1st group: Top Invoices Users - BA definition: users with 12 invoices per month (and above)
2ndt group: Users who use competition’s apps in the App market for invoices in these 2 apps Quickbooks/Freshbooks Or Integration > One SaaS. Sites using this integration might be relevant
3rd group: Users owning premium Stores, Bookings, and Fitness sites with GPS>4340$ per month for the last 3 months AND never used the Wix Invoices app ever (Just the native vertical invoices)
CRM Automations
The team is looking to test the new automation prototype with premium users. They need 2 types of premium users from the US/UK/Canada/Australia:
All users All should be native English speakers
All should have opened DB last month
Published website for at least 3 months
At least 10 weekly site visits
Wix premium
NOT partners
1st group: Automation Experts with Ascend Premium
3+ active automation (premium Ascend)
Or
Active multi-step automation (premium Ascend)
2nd group:
Potential Rock Stars
Never created an automation
Have either… Top bookings user Top stores user Top CRM users Other top users (let’s get some from each segment)
Dashboard
The team is looking to interview new users on their template selection, to understand users' needs, gaps, and logic of user actions. They need:
New users - Opened their Wix account in the last 30 days
From the US/UK/GR
Non-premium users
Never had a premium account in Wix
Engaged users (Saved the site at least 5 times + entered Wix in the last 14 days)
Comments